Resumé
Objective
Earn senior product marketing and business development position within an organization dedicated to creating world-class Internet applications and services.Experience
Director, Production Twelve Horses, North America - Reno, NV04/2007 - present
- Managed team of 18 designers, developers, copywriters and project managers in the development, deployment and support of full-service online marketing strategies.
- Responsibilities included oversight of all aspects of online marketing efforts, including:
- Web site design and development
- Search Engine Marketing campaign development and management
- Search Engine Optimization
- Copywriting
- E-mail marketing
- SMS strategy
- Conversion Strategies
- All related performance metrics tracking and reporting
04/2001 - 04/2007
- Devised and administered corporation's Internet strategy across 14 newspaper markets
- Strategy included development and launch of following centralized solutions:
- Content Management
- Staged Demographic Profile Builder
- Custom Tracking
- Preference-based/geo-targeted ad server
- Online Classified Ad Builder
- Real Estate Solution
- Preference-based eMail Marketing
- Spider-friendly Business Directory and "Popular Topics" engine
- Collected functional and business requirements from autonomous business units
- Composed technical specifications and marketing requirements documents
- Managed development team through discovery, development, release and maintenance phases of Swift Web products
- Achieved after-tax profitability, exceeding 2003 projections
- Managed third-party contributor and vendor relations
07/2001 - 11/2001
- Developed the PacAdvantage PacPlan Chooser, currently the insurance industry's leading online health plan comparison tool, subsequently licensed by Stanford University and Wells Fargo
- Composed product and technical specifications (PDF, 2.2 MB)
- Defined application's information architecture and database schema
- Delivered final designs in production-ready HTML
- Developed XML-based administrative application
12/1999 - 04/2001
- Hired as a founding contributor to the launch of eCompany.com, online compliment to Time-Warner's eCompany Now magazine
- Defined and led implementation of all product, user interface and design specifications for ecompany.com
- Staffed operation, established technical infrastructure, and successfully launched site by deadline
- Product included:
- Online content management and publishing applications and processes
- Searchable index of current and archived editorial content
- Full directory of web resources organized by topic, including internal Client/Server Directory Management Application
- Integration of community applications such as chat and discussion boards
- Conception and creation of proprietary Talent Pool and What Works applications
- Member Registration application
- Conducted formal usability studies, reported on and revised product based upon results
- Established e-marketing strategy, which resulted in average of 22% growth in unique visitors/month over 6 months
- Led content distribution initiatives with partner companies, including AOL, Netscape, Fortune and CompuServe
- Worked with Legal department in coordinating content licensing agreements with third-party corporations and independents
- Defined revenue strategy for the site, which included interest-based and geographic targeting, sponsorship and transactional models
08/2000 - 11/2000
- Consulted clients on establishing their web site's vision and business objectives
- Worked with consulting designer to deliver the following:
- Complete product specifications
- Information architecture
- Final designs in production-ready HTML
- Defined the site's revenue and advertising models
- Created and positioned sponsorship opportunities
- Wrote all promotional and technical copy for the web site
- Prepared a slide presentation and coached staff on communicating site's value proposition
- Presentation resulted in full sponsorship of the freedompay.com launch by the Pepsi Cola Company
- Defined the site's audience development strategy
- Exceeded expected conversion rate of free memberships to paying memberships (expected: 10%, actual: 28%)
07/1995 - 12/1999
- Defined product specifications and coordinated installation of Infoseek search technology in foreign markets (Japan, Italy, Mexico, Portugal)
- Planned and managed the design and development of new services and applications for Infoseek's GO Network
- Hired and managed team of 9 web developers through the design, development and release phases of the GO Network Internet Portal product
- Developed browser-based applications that allowed Editors and Producers to publish, manage and archive editorial content for use on go.com
- Spearheaded publishing technology integration programs between Infoseek Corporation and then newly acquired Seattle division, Starwave Corporation
Skills
- Project management, Internet application development, usability testing, interface design
- Team leadership
- Excellent written and verbal communication skills
- HTML, PHP, XML, XHTML, CSS, JavaScript, C, ASP, Visual Basic, DHTML, PERL, VB Script, TCL/TKL
- MSSQL, MySQL, Oracle
- Vignette StoryServer, Publicus by SaxoTech, NT Server Administration, MS Site Server, Visual InterDev
- Microsoft Project, Visio, Adobe Photoshop, QuarkXpress, avenue.quark
- Mac, Windows/NT and UNIX platforms
Education
1989-1993 University of Nevada, Reno BA: Journalism, advertising concentration- Extensive study in biology, biochemistry, anthropology and Spanish
Other
- Published in October, 2000 issue of eCompany Now - read the article